Brand · 39 products live
Blazy Susan
Blazy was Born One day, while sitting on his couch looking at his cluttered coffee table, Will Breakell had an epiphany; thus, the original Blazy Susan was born. A few short years later, and here they are! The company has grown to reach all over the world, and is revered by our extremely supportive community of customers and fans. Giving Back Blazy Susan wouldn’t exist without YOU, so they take pride in giving back to the amazing community. As a brand, they stand for equality and empowerment. They know that the community and industry they are a part of is often unfairly judged and criticized, as are its members. They hope to be a glowing example of how to operate and lead the way in this uncharted territory.
Quick answer · What is the Blazy Susan cannabis brand?
Blazy Susan began as a practical fix for a cluttered coffee table and grew into one of the cannabis accessory market's most recognizable names. Built around a rotating organizer concept adapted for the modern smoker, the brand has expanded into rolling papers, trays, and session essentials — all anchored by a cheerful pink palette and a community-first ethos that resonates well beyond its Colorado origins.
Blazy Susan began as a practical fix for a cluttered coffee table and grew into one of the cannabis accessory market's most recognizable names. Built around a rotating organizer concept adapted for the modern smoker, the brand has expanded into rolling papers, trays, and session essentials — all anchored by a cheerful pink palette and a community-first ethos that resonates well beyond its Colorado origins.
The story
Blazy Susan's origin story is unusually literal: founder Will Breakell has described the moment of inspiration as sitting on his couch, frustrated by the disorganized spread of rolling supplies in front of him, and recognizing that a lazy-Susan-style rotating organizer could bring order to the ritual. The founders have not publicly disclosed a precise founding year in all sources, though the brand's commercial presence and community footprint became widely visible around 2018–2019, when its signature pink rolling papers began appearing in accessory boutiques and online smoke-shop channels across North America. What distinguishes Blazy Susan's market entry from legacy rolling-paper brands is the deliberate community framing. Rather than positioning against the centuries-old European paper manufacturers — OCB, RAW, Elements — Blazy Susan staked its identity on accessibility, visual distinctiveness, and direct engagement with a younger, more diverse cannabis audience. The brand has stated publicly that it stands for equality and empowerment, and it has built that message into its social media presence and community partnerships rather than leaving it as boilerplate. The pink colorway, which runs consistently across product lines, functions as both a design signature and a subtle statement of inclusivity in a category historically dominated by neutral craft-paper aesthetics. The brand's growth from a single product concept to a full accessories catalog distributed internationally represents one of the more organic grassroots expansions the modern cannabis accessory space has produced.
Aesthetic & shopper persona
The Blazy Susan visual identity is immediately legible on a dispensary accessories shelf: a consistent bubblegum-to-rose pink runs across its rolling papers, packaging boxes, trays, and branded merchandise. This is not a minimalist luxury play — the brand occupies a prosumer mid-tier space, priced accessibly and designed to appeal to daily consumers and enthusiastic newcomers alike. The packaging language is upbeat without being juvenile, leaning on clean typography and the recurring pink field to create shelf cohesion rather than intricate illustration or craft-paper restraint. The shopper persona Blazy Susan speaks to is someone who treats cannabis as a lifestyle category — interested in aesthetics and gifting potential, comfortable sharing products socially, and likely active in cannabis communities online. The brand's tone across its own channels is conversational and warm, prioritizing community feel over editorial distance. In the broader accessories market, it sits between the utilitarian positioning of commodity rolling papers and the hand-crafted premium tier occupied by brands like Shine or artisan glass makers. For the New York accessories shopper browsing ZenZest, Blazy Susan reads as the kind of brand you buy for yourself and also reach for when assembling a gift set.
Cultivation & craft
Blazy Susan is a cannabis accessories brand, not a licensed cultivator or processor. It does not grow cannabis, produce extracts, or manufacture consumable cannabis products. Its manufacturing focus is on the physical tools and consumables of the rolling and session ritual: rolling papers, cones, trays, rolling machines, and related accessories. Within that manufacturing context, the brand has drawn consumer attention for its rolling papers, which are produced using a pink-dyed, slow-burning paper stock. The brand has marketed these as vegan, non-GMO, and free from added chalk or burn additives — claims consistent with the standards common to the premium rolling-paper segment. Blazy Susan sources its paper manufacturing through suppliers capable of producing the distinctive pigmented paper, a technically specific requirement given that most rolling-paper stock is produced in natural unbleached or white variants. The quality benchmark the brand competes against includes the ultra-thin rice and hemp papers from established European manufacturers, and Blazy Susan's papers are generally positioned as a novelty-meets-quality offering: visually distinctive without sacrificing the slow, even burn that experienced rollers expect. Shoppers in the NY adult-use market who prioritize the rolling ritual as part of their cannabis experience will find the brand's accessories lineup a coherent and considered offering.
What to try first
Blazy Susan's most recognized product is its line of pink rolling papers, available in standard and king-slim sizes and in pre-rolled cone formats. The pink papers function as the brand's signature — they are the product that established its visual identity and remain its highest-visibility SKU category. Slow-burning and marketed as free from additives, they appeal to both daily rollers and consumers who appreciate the aesthetic dimension of the session ritual. Beyond papers, the brand is known for its rolling trays, which echo the original lazy-Susan inspiration with rotating or compartmentalized designs that bring organization to the rolling setup. These trays, available in multiple sizes and colorways anchored by the brand's signature pink, have become popular gifting items in the accessories category — functional enough for daily use, visually distinct enough to give as part of a curated cannabis lifestyle gift. Blazy Susan has also extended into cones, blunt wraps, rolling machines, and storage accessories, building out a full session toolkit under one aesthetic roof. In the New York dispensary accessories market, where consumers are increasingly shopping for cohesive lifestyle-oriented accessories rather than purely utilitarian tools, Blazy Susan's lineup offers breadth at an accessible price point.
When this brand shines
Blazy Susan occupies a particular moment in the cannabis consumer's week: the deliberate, social, or ritual-minded session where the act of rolling is part of the pleasure rather than a step to skip. A shopper reaching for Blazy Susan papers or a rolling tray at ZenZest is likely someone who rolls their own and takes some quiet satisfaction in doing it well — or someone assembling a gift that communicates thoughtfulness without requiring a large budget. The brand's pink aesthetic makes it a natural fit for gifting contexts: a dispensary accessories bundle, a housewarming contribution among cannabis-curious friends, or a birthday set paired with a flower purchase. It also performs well as a personal restock for the consumer who has settled into the brand's papers as their daily-use preference. Because the brand is priced accessibly and distributed broadly, it functions across value-run and mid-occasion shopping trips alike. In New York's adult-use dispensary environment, where accessories are a growing part of the retail basket, Blazy Susan sits at a useful intersection: recognizable enough to anchor a gift, practical enough to justify a repeat purchase on a routine dispensary visit.
Provenance
Blazy Susan is based in the United States, with the brand's operational and creative roots associated with Colorado, a state whose early recreational cannabis market helped incubate many of the accessory and lifestyle brands now distributed nationally. The brand is not a New York OCM-licensed cannabis cultivator or processor — it manufactures and sells accessories, which occupy a different regulatory category than cannabis plant products. In New York's adult-use retail environment, Blazy Susan products are available through licensed dispensaries as part of the accessories category, which does not require cannabis-specific OCM licensure for the accessories themselves. The brand sells in multiple US states and internationally, and its distribution in New York reflects its broad national wholesale footprint rather than a state-specific licensing structure. Blazy Susan has not publicly identified itself as a social-equity, women-owned, or BIPOC-owned business in its primary brand communications, though it has emphasized community values, equality, and empowerment as brand pillars. Shoppers seeking confirmed social-equity licensed cannabis operators should consult the NY OCM's public registry directly.
Blazy Susan — frequently asked
Where is Blazy Susan made?+
Blazy Susan is a US-based accessories brand with operational ties to Colorado. Its rolling papers are manufactured to the brand's specifications — including the signature pink paper stock — through paper suppliers equipped to produce pigmented, slow-burning rolling papers. The brand distributes nationally and internationally. Specific manufacturing facility locations have not been disclosed in detail through the brand's public communications.
Is Blazy Susan a NY-licensed cannabis brand?+
Blazy Susan is not a New York OCM-licensed cannabis cultivator or processor, nor does it need to be — it manufactures cannabis accessories, not cannabis products. Its rolling papers, trays, and related items are sold through licensed adult-use dispensaries in New York under the accessories category, which carries its own retail compliance requirements distinct from the plant-touching cannabis license framework administered by the OCM.
What is Blazy Susan best known for?+
Blazy Susan is best known for its pink rolling papers, which established the brand's visual identity and remain its most recognizable product. The pink colorway — applied across papers, cones, trays, and packaging — gives the brand immediate shelf presence and has made it a popular choice for both daily rollers and consumers shopping for aesthetically considered accessories and gift sets.
What product format should I try first from Blazy Susan?+
For a first encounter with the brand, the king-slim pink rolling papers or pre-rolled pink cones are the logical starting point — they represent the product that built the brand's reputation and give a clear sense of the paper's burn quality and the brand's aesthetic. From there, the rolling trays are worth exploring for anyone who wants to extend the Blazy Susan setup into a more organized session ritual.
Is Blazy Susan a luxury cannabis accessories brand?+
Blazy Susan occupies a prosumer mid-tier position rather than the luxury accessories segment. Its products are priced accessibly and distributed broadly through dispensaries and online retailers, making them available for everyday use rather than reserved for special occasions. The brand's distinctive aesthetic gives it gifting appeal above its price point, but it is not positioned against artisan or ultra-premium accessory makers in the way that, for example, Shine Papers courts a luxury consumer.
Who owns Blazy Susan?+
Blazy Susan was founded by Will Breakell, who has been publicly identified as the originator of the brand concept. The company has not disclosed detailed ownership or investment structure information through public filings or press coverage as of this writing. The brand operates as an independent accessories company and has not announced acquisition by a larger cannabis or consumer-goods holding group in any widely reported disclosure.
Does Blazy Susan contain cannabis?+
No. Blazy Susan produces cannabis accessories — rolling papers, cones, trays, rolling machines, and related session tools — none of which contain cannabis. The pink coloring in its papers is a dye applied to the paper stock; the papers themselves are sold as empty rolling papers for consumer use with their own cannabis flower. Blazy Susan is not a cannabis cultivator, processor, or retailer.
If you like Blazy Susan, also explore
RAW Rolling Papers
Shoppers who appreciate Blazy Susan's focus on rolling ritual and paper quality will recognize RAW as the unbleached natural-fiber benchmark the premium rolling-paper segment is measured against.
OCB
OCB's ultra-thin hemp and rice papers occupy the same prosumer rolling-paper category, making it a natural comparison for the Blazy Susan consumer evaluating alternative paper stocks.
Elements
Elements' rice-paper line shares Blazy Susan's emphasis on clean, slow burns and additive-free construction, appealing to the same quality-conscious rolling enthusiast.
Shine Papers
For the Blazy Susan shopper drawn to the brand's distinctive aesthetic and gifting appeal, Shine's 24-karat gold rolling papers occupy the luxury tier of the same visual-identity-forward accessory space.
Futurola
Futurola's cone and rolling accessories lineup speaks to the same session-ritual consumer and shares Blazy Susan's broad dispensary distribution across the US adult-use market.