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To The Moon

From NYC To The Moon! To The Moon" is a street brand established in 2012 by Gazoo, an alien artist whose art first crash landed onto the streets of Manhattan. Gazoo's powerful "To The Moon" tagline quickly resonated throughout New York City, motivating, uplifting, and encouraging many to adopt it into their lifestyles. With the unwavering support of the community and the strength of close partnerships, Gazoo leveraged his art to ignite a movement that cemented itself as a true New York legacy brand. Our products are each a unique work of art curated for those who dream big, seek creativity, and strive for a higher self. Join us on this journey: elevate to new heights, and follow your path "To The Moon.

To The Moon logo

Quick answer · What is the To The Moon cannabis brand?

To The Moon is a New York City street-art-rooted cannabis brand built on the creative legacy of Gazoo, a Manhattan-based artist whose work has decorated the city's walls since 2012. Now operating as a licensed adult-use flower brand in New York State, To The Moon translates its founder's visual language and motivational ethos into thoughtfully curated cannabis — positioning itself as a genuine legacy-market-to-licensed-market story deeply embedded in the culture of the city it calls home.

To The Moon is a New York City street-art-rooted cannabis brand built on the creative legacy of Gazoo, a Manhattan-based artist whose work has decorated the city's walls since 2012. Now operating as a licensed adult-use flower brand in New York State, To The Moon translates its founder's visual language and motivational ethos into thoughtfully curated cannabis — positioning itself as a genuine legacy-market-to-licensed-market story deeply embedded in the culture of the city it calls home.

The story

To The Moon traces its origins not to a boardroom but to the streets of Manhattan, where an artist known as Gazoo began placing his work across the city's visual landscape around 2012. The 'To The Moon' phrase — equal parts rallying cry and artistic signature — accumulated genuine cultural weight in New York over the following decade, appearing on murals, merchandise, and in the vernacular of communities that recognized it as something authentically local rather than manufactured. When New York State's adult-use market began taking shape following the MRTA's passage in 2021, Gazoo and his collaborators saw a rare alignment between a street brand with real community equity and a newly licensed industry hungry for authentic New York voices. To The Moon entered the regulated market as a flower brand, translating the artist's ethos — dreaming big, creating freely, moving with purpose — into cannabis products designed to resonate with the same audience that had been following the brand's evolution on city walls for years. The brand represents a well-documented category of New York cannabis operators: legacy-market participants and cultural figures who chose to formalize their presence inside the regulated system rather than remain outside it. That transition, from street art and informal commerce to OCM-compliant operations, is central to the To The Moon identity and distinguishes it from out-of-state brands simply licensing their name into New York.

Aesthetic & shopper persona

To The Moon's visual identity is inseparable from Gazoo's art practice. The packaging draws directly from his street-art vocabulary — bold linework, characters with an otherworldly or extraterrestrial quality, and color choices that feel more at home in a gallery or on a Bowery wall than in the sanitized palette of mainstream cannabis retail. The alien artist persona is not a gimmick layered onto a generic product line; it is the founding premise of the brand, which gives the aesthetic a coherence that many cannabis brands struggle to achieve. The shopper persona is a New Yorker — or someone who aspires to that identity — who values cultural credibility alongside product quality. This is not a brand positioned at the luxury end of the market in the conventional sense of high price points and Swiss-watch minimalism. Instead, it occupies a culturally affluent space: mid-tier in pricing, elevated in street credibility, and legible to consumers who follow art, music, and the broader creative economy of the city. The packaging functions as a collectible artifact as much as a product container, consistent with the brand's framing of each product as 'a unique work of art.'

Cultivation & craft

To The Moon operates in the flower category within New York's adult-use market, though the brand has not made detailed public disclosures about its specific cultivation partners, grow environment, or post-harvest methodology as of this writing. What is publicly established is that the brand sources or cultivates cannabis flower intended to meet the expectations of a New York consumer base with significant prior exposure to high-quality product — a baseline set by years of well-sourced legacy-market material circulating in the city. In the context of New York's emerging licensed market, brands in To The Moon's position typically work with OCM-licensed cultivators operating indoor or hybrid greenhouse facilities across the state, where environmental controls allow for consistency in cannabinoid and terpene expression across harvest cycles. The emphasis, consistent with the brand's artistic framing, appears to be on selecting genetics and finished product that align with a creative, experience-forward consumer rather than simply maximizing yield metrics. Until the brand makes additional cultivation disclosures through its own channels or through OCM filings, the specific details of its grow environment and curing practices remain publicly unverified and should be confirmed directly with the brand or at point of sale.

What to try first

To The Moon's current New York market presence is anchored in flower, which is both the format most closely associated with the brand's legacy-market roots and the category through which it has chosen to introduce itself to the regulated adult-use consumer. Flower remains the most direct expression of a cannabis brand's sourcing philosophy and quality standards, and for a brand built on authenticity, leading with it is a coherent choice. The specific cultivars and SKUs offered by To The Moon are subject to change with each harvest and seasonal drop, consistent with how small-batch and artisan-oriented cannabis brands operate in New York's still-developing market. Rather than a fixed menu of year-round strains, the brand's approach — as suggested by its framing of products as individually curated works — implies a rotating or limited-release model that rewards regular engagement with the brand. Consumers drawn to the creative and cultural dimensions of the To The Moon identity are likely to find the flower selection reflects those values in genetics choices that lean toward expressive terpene profiles and visually distinctive, well-cured material.

When this brand shines

To The Moon is the kind of brand a New Yorker reaches for when the occasion has a creative or social dimension — a studio session, a gathering of friends who share an interest in art and music, or the particular kind of solo evening in the city when you want something that feels intentional rather than transactional. The brand's street-art heritage gives it a natural fit with cultural events, gallery openings, and the broader creative-class social calendar that defines significant portions of New York's adult-use consumer base. It also carries weight as a gifting option for the consumer who wants to bring something that signals cultural awareness rather than simply price. Giving someone a To The Moon product communicates familiarity with the city's creative landscape and with the brand's decade-long presence in that landscape — a kind of insider currency that more generic brands cannot replicate. The flower format, meanwhile, suits the consumer who treats cannabis preparation as part of the ritual rather than an inconvenience to be optimized away, aligning with the brand's unhurried, artisan-adjacent positioning.

Provenance

To The Moon is rooted in New York City, with the brand's founding artist Gazoo having established his creative presence in Manhattan beginning around 2012. The transition into the licensed adult-use market places the brand within New York State's OCM-regulated framework, making it one of a meaningful cohort of New York-origin brands that arrived in the legal market carrying genuine pre-legalization cultural history rather than being constructed specifically for the regulated industry. The brand has not publicly disclosed social-equity licensing status, women-owned certification, or BIPOC-owned designation through verifiable public filings as of this writing, though its legacy-market origins and New York City community ties are consistent with the profile of operators the MRTA's social equity provisions were designed to support. To The Moon does not appear to operate in other state markets at this time, presenting itself as a New York-specific brand — a positioning that reinforces rather than dilutes its identity as a product of this city's particular creative culture.

To The Moon — frequently asked

Where is To The Moon cannabis made?+

To The Moon is a New York City-origin brand that operates within the state's adult-use market under OCM oversight. The brand's creative foundation was established in Manhattan by the artist Gazoo beginning around 2012, and its licensed cannabis products are intended for the New York adult-use market. Specific cultivation facility locations have not been publicly detailed by the brand as of this writing; consumers can confirm sourcing information at point of sale or through the brand's own channels.

Is To The Moon a NY-licensed cannabis brand?+

To The Moon operates within New York's regulated adult-use cannabis market and sells flower through licensed dispensaries including ZenZest. New York's OCM requires that all products sold through licensed retail channels meet state compliance standards. For the most current and precise licensing details, the OCM's public license lookup tool provides authoritative information, as licensing status can change and should be verified against current filings.

What is To The Moon best known for?+

To The Moon is best known for its origins as a New York City street-art brand built around the artist Gazoo, whose 'To The Moon' tagline and visual work became embedded in Manhattan's creative culture beginning in 2012. In the licensed cannabis market, the brand is known for flower and for a product identity that frames each release as a curated artistic object rather than a commodity — a distinction that resonates strongly with New York's culturally engaged adult-use consumer.

What product format should I try first from To The Moon?+

To The Moon currently focuses on flower in the New York adult-use market, making that the natural starting point for any consumer exploring the brand. Flower is the format most directly connected to the brand's legacy and ethos, and it offers the clearest expression of To The Moon's sourcing and curation philosophy. Consumers who prefer the ritual of hand-rolling or enjoy evaluating cannabis at the level of aroma, structure, and terpene character will find the flower format consistent with what the brand represents.

Who founded To The Moon?+

To The Moon was founded by an artist known publicly as Gazoo, who established the brand's visual identity and cultural presence on the streets of Manhattan beginning around 2012. Gazoo's background is that of a working street artist whose 'To The Moon' tagline accrued genuine community resonance over the following decade. The brand's entry into licensed cannabis represents a formalization of that creative and cultural enterprise rather than a departure from it.

Is To The Moon a luxury cannabis brand?+

To The Moon does not position itself in the conventional luxury segment defined by Swiss-minimalist packaging and premium price tiers. Its identity is more accurately described as culturally elevated — a brand whose value proposition rests on authenticity, New York street-art heritage, and the credibility of its founder's decade-long presence in the city's creative landscape. It occupies a mid-tier price position while appealing to consumers for whom cultural currency carries as much weight as price-point signaling.

Does To The Moon have social-equity status in New York?+

To The Moon has not made a public disclosure confirming a formal social-equity license designation through New York's OCM as of this writing. However, the brand's profile — a New York City legacy-market operator with deep community ties transitioning into the licensed adult-use market — is broadly consistent with the populations the MRTA's social-equity framework was designed to prioritize. Consumers seeking confirmed designation status should consult OCM public records or inquire directly with the brand.

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