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HER Highness

We are the premier purveyors of female forward Cannabis Couture - products and potions inspired and engineered by Women. We design and deliver experiences that elevate and celebrate women. Her Highness products are thoughtfully and stylishly designed through the female lens. Working harmoniously with the female body. From highly coveted packaging, to striking the perfect balance of smart, sexy, and witty to describe each product and experience, Her Highness is your trusted girlfriend in cannabis. Our products are made from premium materials that deliver a clean experience you can trust. We use naturally derived ingredients; never any parabens, sulfates, phthalates or aluminum.

HER Highness logo

Quick answer · What is the HER Highness cannabis brand?

HER Highness is a women-founded, women-centered cannabis brand that approaches the category with the editorial sensibility of a luxury lifestyle label. Known for packaging that reads as fashion accessory as much as cannabis product, the brand has carved a distinctive niche in an industry that long defaulted to male-coded aesthetics. In New York, HER Highness is available through the adult-use market in the pre-roll format.

HER Highness is a women-founded, women-centered cannabis brand that approaches the category with the editorial sensibility of a luxury lifestyle label. Known for packaging that reads as fashion accessory as much as cannabis product, the brand has carved a distinctive niche in an industry that long defaulted to male-coded aesthetics. In New York, HER Highness is available through the adult-use market in the pre-roll format.

The story

HER Highness was co-founded by Laura Eisman and Stacey Shulman, two entrepreneurs with backgrounds spanning media, branding, and consumer products. The brand launched with a stated mission to create cannabis products designed explicitly through a female lens — addressing what the founders identified as a persistent blind spot in an industry that had historically marketed to women as an afterthought, if at all. The founding year is most commonly cited as 2018, when the brand began operations and built out its early product portfolio. The gap the brand set out to fill was both aesthetic and functional: cannabis products that felt at home on a vanity or a nightstand, that carried wit and intelligence in their naming conventions, and that were formulated with an awareness of how cannabis interacts differently across different bodies and intentions. Rather than chasing mass-market volume, HER Highness positioned itself in the prosumer and gifting tier — a brand you discover through a friend or a style-forward retailer rather than a discount shelf. A meaningful inflection point came as the brand expanded its retail footprint into regulated adult-use markets, including New York, where the opening of licensed dispensaries created a new audience of curious, discerning consumers who had not previously purchased cannabis in a formal retail environment. That cohort — older, more brand-conscious, often female — aligned closely with the HER Highness shopper profile.

Aesthetic & shopper persona

The visual language of HER Highness is among the most deliberately fashion-inflected in the cannabis space. Packaging draws on a palette and typography register closer to a prestige beauty or fragrance brand than to the green-and-gold vernacular common across dispensary shelves. Products are presented as objects worth displaying — slim, considered proportions, matte finishes, and copy that leans into personality rather than potency statistics. The brand voice is confident without being aggressive, playful without undercutting seriousness. Product names and descriptors operate in the register of a knowing girlfriend rather than a clinical label or a stoner archetype. The target shopper is a woman in her late twenties to mid-forties who is cannabis-curious or cannabis-experienced and expects the same intentionality from her cannabis purchase that she brings to a skincare or wine selection. HER Highness sits firmly in the prosumer mid-tier to craft luxury segment — not the cheapest option in the case, but priced and presented for someone who considers the ritual of consumption as important as the consumption itself. The brand has been noted in cannabis trade press and lifestyle media as a benchmark for gender-inclusive design thinking in the category.

Cultivation & craft

HER Highness operates as a brand and product company rather than a vertically integrated cultivator, and the specifics of its cultivation and processing partners have not been fully disclosed in public filings or press materials as of the available record. What the brand has consistently communicated is a commitment to premium input materials — clean extraction processes, quality controls oriented toward a smooth, consistent consumer experience, and formulation thinking that considers the full arc of an experience rather than simply headline THC figures. In the pre-roll format, which is the product category currently available through New York's adult-use market, the brand's quality positioning implies flower and blend selection that prioritizes flavor profile and burn consistency. Pre-rolls in the HER Highness line are presented with the same attention to finish as the brand's other formats — the packaging and the physical product are intended to feel cohesive. The brand has not, in public materials, made specific claims about proprietary genetics or named cultivation partners in New York, which is consistent with a brand-layer model operating through licensed wholesale relationships in regulated state markets. Consumers seeking detailed cultivation provenance for any specific HER Highness pre-roll SKU available in New York should inquire at point of sale, where licensed dispensaries are required to maintain product traceability documentation.

What to try first

HER Highness built its early reputation on a suite of vaporizer and oil products designed with the same aesthetic care as its brand identity — formats that prioritized discretion, elegance, and ease of use for a consumer who might be newer to inhalation or who values portability without bulk. Those formats established the brand's credibility as a design-forward operator in a crowded field. In the New York adult-use market, HER Highness is currently represented in the pre-roll category. Pre-rolls are among the most accessible and social formats in cannabis retail — requiring no device, no preparation, and no prior technical knowledge — which makes them a natural entry point for the brand's target audience. The pre-roll format also lends itself to gifting and occasion-based purchasing, both of which are central to the HER Highness retail narrative. The brand's approach to the pre-roll is consistent with its broader identity: the product is finished with attention to presentation, and the experience is framed around enjoyment and intentionality rather than raw potency. For a shopper encountering HER Highness for the first time in a New York dispensary, the pre-roll represents the most direct introduction to what the brand stands for.

When this brand shines

HER Highness is a natural fit for the kind of purchase that doubles as a gesture — a gift for a friend's birthday, a contribution to a girls' night, a treat purchased alongside a bottle of wine for a solo evening that deserves some ceremony. The brand's visual identity and voice make its products legible and appealing to someone who might be buying cannabis for the first time in a legal, regulated context, and equally to someone who is a seasoned consumer but has grown tired of products that feel designed for an audience that doesn't include her. The pre-roll format in particular suits a low-friction, high-pleasure occasion: a rooftop gathering, a post-dinner wind-down, a weekend afternoon that calls for something more considered than scrolling. Because HER Highness packages its products with care, they tend to photograph well and present well — which matters for a generation of consumers for whom the unboxing and the sharing of an experience are themselves part of the occasion. The brand is not a utility purchase; it is a considered one, made by someone who wants the product she brings to a gathering to say something about her taste.

Provenance

HER Highness was founded in the United States and has operated across multiple regulated adult-use markets. The brand is co-founded by women and has publicly positioned itself as women-owned and women-led, which has been documented in cannabis trade and lifestyle press. As of the available public record, HER Highness is not listed as a New York OCM-licensed cultivator or processor in its own right. Its presence in the New York adult-use market is understood to operate through the state's licensed wholesale and manufacturing network, whereby out-of-state or brand-layer companies can have products manufactured and distributed through New York-licensed partners. The brand has operated in other regulated U.S. markets prior to its New York entry, including states on the East Coast where adult-use frameworks were established earlier. Consumers with specific questions about the licensing structure underlying any HER Highness product available at ZenZest or other New York dispensaries should ask dispensary staff, who can access the product's full regulatory documentation through the state's seed-to-sale tracking requirements.

HER Highness — frequently asked

Where is HER Highness made?+

HER Highness is a U.S.-based brand co-founded by Laura Eisman and Stacey Shulman. The brand operates across multiple regulated adult-use markets. In New York, HER Highness products are understood to be produced through the state's licensed manufacturing and wholesale network rather than from a proprietary New York cultivation facility owned by the brand. For product-specific provenance, dispensary staff can provide traceability details at the point of sale.

Is HER Highness a NY-licensed cannabis brand?+

As of the available public record, HER Highness does not appear as a standalone New York OCM-licensed cultivator or processor. Its products are available in New York's adult-use market through licensed wholesale and distribution channels, a common model for established brands entering regulated state markets. Consumers should confirm current licensing status with dispensary staff or through the New York Office of Cannabis Management's public license registry.

What is HER Highness best known for?+

HER Highness is best known for bringing a fashion-forward, women-centered design sensibility to cannabis. The brand built its identity around packaging and product naming that feels closer to a prestige beauty label than a conventional cannabis company, and it has been widely cited in trade and lifestyle press as a benchmark for gender-inclusive branding in the category. In New York, it is currently represented in the pre-roll format.

What product format should I try first from HER Highness?+

In the New York adult-use market, HER Highness is available in the pre-roll format, which is also among the brand's most shopper-friendly entry points — no device required, no preparation, and a presentation quality consistent with the brand's broader aesthetic. For a first-time HER Highness purchase, the pre-roll is a natural starting point, whether for personal use or as a considered gift.

Is HER Highness a women-owned brand?+

Yes. HER Highness was co-founded by Laura Eisman and Stacey Shulman and has publicly identified as a women-owned and women-led company. This positioning is central to the brand's mission and has been documented across cannabis trade publications and lifestyle media. The brand was built explicitly to address the gap in cannabis products designed with women's perspectives and preferences as the primary consideration.

Is HER Highness considered a luxury cannabis brand?+

HER Highness occupies the prosumer mid-tier to craft luxury segment of the market. It is priced and positioned above mass-market value options, with packaging and brand voice that reference luxury lifestyle categories such as beauty and fashion. It is not priced at the extreme high end of the cannabis spectrum, but it is clearly not a commodity product — the purchase is as much about the experience and the object as it is about the cannabis itself.

Who founded HER Highness?+

HER Highness was co-founded by Laura Eisman and Stacey Shulman, two entrepreneurs with backgrounds in media, branding, and consumer products. They launched the brand around 2018 with a stated goal of creating cannabis products designed explicitly through a female lens — filling what they identified as a significant gap in an industry that had long defaulted to male-coded aesthetics and marketing conventions.

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Bridges fashion and cannabis with distinctive, collectible packaging and a retail presence that treats the product as a lifestyle object — a strong parallel to the HER Highness positioning.

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Precision formulation, refined packaging, and a consumer base that values a thoughtful, curated experience over raw potency metrics — qualities that overlap with the HER Highness ethos.

Barbari

A botanically minded, aesthetically refined pre-roll brand that appeals to the same ritualistic, pleasure-forward consumer who is drawn to HER Highness for the pre-roll format.

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